If there’s one thing the past few years have taught us, it’s this: our homes matter. More than just a place to sleep, our homes became our offices, schools, gyms, and sanctuaries. And with that shift came a wave of people looking around and thinking, “I can’t live like this anymore.”
I’ve been in the decluttering and organizing industry for nearly 20 years, long before “spark joy” was a verb. What was once a niche service is now used by millions of Americans every year. For organizing and decluttering experts, this has become a profitable small business idea—and for good reason. People are craving order, simplicity, and systems that actually work in real life.
So why is now the perfect time to join this industry?
Clutter is everywhere and people need help
We’re in the middle of a clutter crisis. Our homes are packed with stuff, and we’re overwhelmed. Emotional attachment, decision fatigue, and years of accumulation mean many people want to declutter—but don’t know how to start. That’s where you come in.
Offering decluttering services isn’t just about making closets pretty. It’s about changing lives. I’ve seen firsthand how creating a home organizing system gives people freedom—freedom from shame, from stress, from the stories their stuff tells them.
It’s a low-investment business with high impact
Looking for a low-investment business that actually makes a difference? Professional organizing is one of the best. You don’t need a fancy storefront or massive startup costs. With some basic supplies, training, and the right mindset, you can start making money and impact right away.
Even better? The industry is growing. People are seeking organizing and decluttering services more than ever before. And as we collectively shift toward sustainability, mindfulness, and intentional living, the demand will only continue.
Franchise opportunities are expanding
If you want the support of a proven brand, now’s the time to explore franchise opportunities with dClutterfly in California and beyond. At dClutterfly, we’re proud to offer one of the best companies to franchise for people passionate about helping others, ready to be their own boss, and committed to building a business with heart.
And yes, we’ve built this model with real life (and real budgets) in mind. A lot of people assume that franchising is only for folks with deep pockets or corporate backgrounds, but that couldn’t be further from the truth. At dClutterfly, we’ve intentionally designed our franchise opportunity to be accessible and attainable. Whether you’re looking at franchises under 100k, exploring franchising options in Los Angeles, where we planted our roots, or dreaming of launching in a small town across the country, our systems, training, and ongoing support make it possible to build a thriving business.
Done is better than perfect
If perfectionism has ever held you back, hear this: Done is better than perfect. You don’t need to be a social media star or color-code every bookshelf to succeed in this industry. You just need to show up, help people, and keep going.
Starting a business is never easy, but it doesn’t have to be impossible. If you’ve been searching for tips on how to start a small business that aligns with your values, serves others, and lets you use your natural talents, home organizing with dClutterfly might be the answer.
You can turn your passion into purpose
I turned my passion into a business, and then into a mission. That’s what dClutterfly is all about. We’re not just folding fitted sheets or alphabetizing pantries—we’re helping people break free from Clutter Blocks and rewrite the stories they tell themselves about their stuff. If you’ve always been the “organized one,” the friend who loves a label maker or finds joy in helping others feel less overwhelmed, this is your sign. This is your why not now? moment.
Ready to start a dClutterfly Franchise in California?
Whether you’re dreaming of your own business or curious about franchising, dClutterfly is here to support your journey. Let’s build something beautiful—together. Contact us to learn more or inquire about our franchise opportunity.
