Decluttering is about more than just organizing a space. It’s about clarity, reducing overwhelm, and making space for what matters most. We sat down with Jacqueline Ewens, owner of dClutterfly Greater Pasadena, to talk about her journey into professional organizing and what led her to choose the franchise path with dClutterfly.
Why Jacqueline Chose to Own a dClutterfly Franchise
Q: Now that you have opened your own dClutterfly Franchise, what made you choose the franchise model instead of starting a business from scratch?
A: “The biggest factor was the support. Starting a business from scratch is a lot of work, and having worked in startups, I’ve seen all the nitty-gritty and challenging parts.
With a franchise, so much of that foundational work is already done. There’s a structure in place that allows me to focus on building the business and doing the parts I enjoy most.”
Q: What inspired you to own your own home organizing and decluttering business?
A: “It really speaks to me on a personal level. I’ve moved many times, across international borders and state lines, so it’s something I’ve experienced firsthand, both personally and with family.
It’s also something that’s always come naturally to me. I was obsessed with The Container Store even as a child. I’d rearrange my belongings and then tell my parents I needed some kind of container. True story!”
Q: Why did you choose to franchise with dClutterfly?
A: “I had followed the brand for quite a while. I was really drawn to the methodology, the content, and the overall philosophy; it always resonated with me.
So when I learned there were franchising opportunities, it felt like a very natural fit.”
Q: How was the onboarding and training process?
A: “It was awesome! I loved getting a behind-the-scenes look and understanding all the different pieces of what I’d be doing and how I’d do it.
It was also a great opportunity to brainstorm, bring in my own ideas, and ask a lot of questions.”
Q: Did the training feel collaborative? Do you feel that you had a support system?
A: “Yes, absolutely! It felt very collaborative. It didn’t feel like traditional training–it felt more like group preparation and open discussion.”
Q: Did you have the opportunity to work with current team members during training?
A: “Yes, I worked with several members of the team and had the chance to shadow them in different roles.
That really helped me visualize the future, what roles my own team might have, and how I’ll build it.”
Q: What excites you most about opening your own business?
A: “The connections I’ll be able to make with both clients and the community.
I’m especially excited about building strong local roots and being actively involved in the community. I’m also really looking forward to working with clients directly. I’ve heard so many meaningful stories about how this work impacts people, and I’m excited to experience that firsthand and make that kind of difference.”
Q: What services or projects are you most excited to offer?
A: “Honestly, I’m excited about all of our offerings, but senior downsizing really stands out to me.
It’s something I’ve seen personally with family and friends, and working with seniors has always come naturally to me. I’m looking forward to taking a thoughtful, holistic approach and supporting them through that process.”
Q: Do you feel like owning a dClutterfly franchise allows you to be of service?
A: “Absolutely. That was a big reason I chose dClutterfly.
My career has always been impact-focused. I have a master’s in social entrepreneurship, so I’m very passionate about using business as a force for good. I see that clearly in this work, even in ways that may not be obvious to people new to home organizing.”
Q: What surprised you most about becoming a franchise owner?
A: “I didn’t go in with many preconceived notions, so there wasn’t one big surprise. But I would say realizing how early I am in the process, being one of the first, was something that stood out.”
Q: What would you say to someone considering buying a dClutterfly franchise?
A: “I would definitely recommend reaching out to Tracy. She’s been an incredible resource and mentor throughout the process.
I’d also suggest reading her books; they’re insightful, practical, and full of wisdom.
Beyond that, take time to understand both professional organizing and franchising. There’s a lot more depth to this work than people often realize. And if you come from a different background, as I did, you’ll find that many of your existing skills can transfer in meaningful ways.
Come prepared with questions, stay curious, and really explore both sides of the business!”
Ready to start your journey with a dClutterfly franchise?
Starting a franchise is never just about the logistics; it’s about aligning your work with something that truly matters to you. For Jacqueline, dClutterfly offers the rare opportunity to combine structure, creativity, and purpose into one meaningful path.
Now is the perfect time to explore dClutterfly’s franchise opportunities. Learn more about the process, connect with the team, and take the first step toward building a business that makes an impact in your community.
